If you’re growing a small business, you’ve probably experimented with different marketing techniques to raise awareness about your product or service. Despite how successful your efforts have been, it may be time to rethink your marketing approach and work smarter rather than harder. According to Tom Fisburne, a famous career marketer and cartooner, “the best marketing doesn’t feel like marketing.” One way to instantly give your marketing a boost is through customized t-shirts that uniquely reflect your brand.

Here are three reasons why custom t-shirts can drive positive marketing results for your small business:                                                                                                                             

1. Widespread awareness. Custom t-shirts for your staff is a small investment that can reap significant rewards for your brand’s awareness. Your employees are your most valuable brand ambassadors, so why not give them an easy way to represent your business when they’re not at work? Whether you choose to use just your logo or include a small graphic with some words or phrases, custom t-shirts are one of the most cost effective ways to garner widespread awareness and foster unity among your team. Your employees will love receiving free shirts and your business name will be all over town – it’s a win-win!

2. Customer loyalty. No matter what type of business you have, custom t-shirts are great giveaway items for anyone who comes in contact with your business. Whether you hand out shirts at a conference or trade show, or distribute them as customer appreciation gifts, they’re sure to be a hit. Unlike a brochure or small trinket that can easily be thrown away, a t-shirt inherently has more value and will generate a certain amount of attention. Everyone loves receiving free swag and a t-shirt is a tangible item that will reinforce your brand to others and build customer loyalty.

3. Visual appeal. Depending on the design you choose, custom t-shirts can add a wonderful visual appeal to your brand. In addition to your logo, you can customize your t-shirts to include any graphics that best represent your brand message. An eye-catching design will draw the attention of others who will ask your employees and customers about their shirts – immediately prompting a conversation about your business. Unlike a billboard or magazine ad that may receive a passive glance, a t-shirt has the power to spark a dialogue about your business with potential customers!

Making even just a small investment in customized t-shirt apparel can elevate the profile of your business within your community. Most importantly, you’ll build stronger relationships with your employees and customers in the process!